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DTSTART;TZID=Australia/Sydney:20250814T130000
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DTSTAMP:20260410T181115
CREATED:20250730T021051Z
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UID:23509-1755176400-1755180000@studentexperiencenetwork.com.au
SUMMARY:Webinar - Communicating your values
DESCRIPTION:Institute of Community Directors have gathered a panel of very rare marketers from some very special organisations. \nEach of their brands has risen above the riff raff to attract millions in donations and purchases\, drive political change\, pause multi-billion industries and set the national agenda. They rattle cages\, make change happen and put the occasional person in jail! \nHow have they done this? \nWho is onboard: \n\nDianne McDonald\, founder\, Di-Namic Communications\nMelanie Reymond\, chair\, Youth Projects\nKathleen Maltzahn\, CEO\, Sexual Assault Services Victoria.\n\nThey come from different sectors but they all have strong values which they communicate to attract passionate followers. \nThe discussion will be chaired by Brett de Hoedt\, a nonprofit marketer and holder of many opinions. He’s specifically recruited our speakers for a free-flowing conversation looking at: \n\nHow they see their brands and position in the marketplace;\nKeep a brand alive\, fresh and relevant over the years;\nCommunicating and staying true to those values;\nKeeping a profile high among all the competition;\nHow they understand their audience;\nHow they secure audience support;\nThe value in ‘causing trouble’;\nThe value of creating a unique brand.\n\nMarketing and branding insights from nonprofit marketers who get it. BYP your marketing\, communications and media team. This is a valuable session for senior leadership and board members too. \nJoin with your thoughts\, questions and nominations of value-driven organisations. \nNote: unforeseen circumstances may necessitate a change of speakers.
URL:https://studentexperiencenetwork.com.au/event/webinar-communicating-your-values/
LOCATION:Online
CATEGORIES:General Events,Webinar
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