Communicate Your Impact in a Way People Actually Hear

Most association communication disappears the second it’s sent. Not because the issue isn’t important — but because it sounds exactly like everything else your audience scrolls past every day.

And here’s the uncomfortable truth: You’re not competing with other associations.

You’re competing with an entire attention economy engineered to steal focus in seconds — ministers, journalists, CEOs, members… they’re all drowning in noise.

If your advocacy messages don’t cut through, decision makers move on.

If your members don’t hear the impact you’re creating, they assume nothing is happening. In both cases, silence wins — not because you’re not doing the work, but because the message didn’t land. This session shows you how to change that.

📅 Date: Wednesday 10 June 2026

🕓 Time: 11.00am – 11.45am AEST / 1.00pm – 1.45pm NZST

📍 Zoom

We’ll unpack why so much association communication fails to get traction — and what you need to do to create messaging that people actually notice, understand and act on. You’ll explore how to communicate your advocacy in a way that influences power, and how to translate that same work back to members so they feel informed, represented and connected to your mission.

From storytelling and clarity to timing, segmentation and strategy, you’ll learn how to craft messages that break through the noise and earn attention in a world where attention is the most scarce resource.