WEBINAR – SWOT like you’ve never done it before
A practical session to help your club move from generic ideas to a clear, usable foundation for strategic planning.
Most SWOT analyses don’t go far enough. They end up as broad lists that look good on paper but don’t actually guide decisions or shape meaningful planning.
In this session, you’ll learn how to approach SWOT differently, using a structured, practical process that helps you uncover what’s really happening inside your club.
By the end of the workshop, you won’t just understand the framework. You’ll have completed your own SWOT analysis and know how to use it moving forward.
What you will learn in this webinar
Why strategic planning matters and how SWOT supports better decisions
What makes a SWOT truly useful and why most fail to create clear direction and real outcomes
How to assess your club’s current position in a more structured and realistic way
How to identify risks, issues and opportunities that are often overlooked
How to ask better questions that lead to more productive planning discussions
How to use CPRG’s online SWOT tool and generate an output to support your club’s strategic plan
Reasons you should attend this session
Who should attend this webinar:
This session is designed for clubs, committees and volunteers who want a more practical and useful approach to strategic planning.
- Presidents, secretaries, treasurers and committee members
- Volunteers involved in planning and decision-making
- Clubs preparing to develop or update a strategic plan
- Organisations that want a clearer understanding of their current position
- Committees seeking a simple way to begin planning conversations
Meet Michael Connelly, Managing Director of CPRG
Michael Connelly is a community development specialist with more than 20 years’ experience working with not-for-profits, universities, student associations, corporations, state agencies and regional councils across Australia.
He is known for delivering practical, engaging workshops that help organisations understand complex planning and governance challenges, turning them into clear, actionable outcomes.



