SESSION OVERVIEW
Students have more ways to connect than ever before, yet creating communities they genuinely want to join – and keep coming back to – has never been harder. In this session, Chanel Clark, founder of The Marketing Club, shares the principles behind building thriving communities that create lasting engagement, belonging and value. You’ll learn why people join communities, what keeps them engaged long after the first interaction, and how to design experiences that support students throughout their journey – from prospective student to graduate and beyond.
PRESENTER
Chanel Clark is a marketing consultant, community builder and founder of The Marketing Club – a community of 18,000+ marketers across Australia and New Zealand.