SESSION OVERVIEW
- Creating connection at university events through brand partnerships and collaborative commercial ventures
- Fostering a sense of belonging amongst university students through employment that works with their studies
- Sponsorship support for clubs & societies to ensure a healthy program of regular events that enable connection & belonging amongst students
- Case studies: a few examples of great campaigns on campus that have positively added value to the student experience on campus
- The brands Campus Group work with are eager to build trust and foster connection with university students & they work with them closely to develop and produce campaigns that engage and excite students, often through experiences at events
- Campus Group create/ support opportunities for students to connect: Employment: joining our casual staff as a brand ambassador/ content creator. We employ hundreds of students every year across the country, fostering a sense of belonging through their role as a Campus Brand Ambassador. Experiences: through the events we create and produce, giving students the opportunity to meet & connect over a shared activity Societies & Sports Teams: through our brand partnerships with societies and sports teams
Session Outcomes:
Attendees will take away:
- A better understanding of what brands are looking for when it comes to choosing which universities to partner with
- What opportunities/ offerings are appealing for brands when choosing universities to partner with
- How Campus Group can help you increase revenue from commercial partnerships
- What we can all do better to add to the student experience / to offer brands more
PRESENTER
Created in 2001, Campus Group are pioneers of youth and student marketing. From Brand Ambassador programmes to on campus activations, they create and deliver meaningful, effective and unique campaigns.
Brooke Farmer has 10+ years of experience in student marketing. As Account Director at Campus Group, Brooke leads a team of creatives who deliver standout campaigns at university campuses.