Best Digital Initiative

In our ever-changing world, organisations must stay up to date on developments and trends in the digital arena. Digital platforms keep our organisations connected and engaged with our student cohorts, staff members, and campus communities.

Every organisation is different and faces unique digital challenges that require specific goals and objectives to meet desired outcomes. There isn’t a cookie-cutter approach for building the perfect digital game plan, however there are key components that point to an excellent initiative.

An excellent Digital Initiative comprises ease of user functionality, strong user engagement, and clever, user-centric design. It will showcase adaptability in evaluating and determining the right technology, choosing market trends, practices, and content tools that support creativity, consistency, and the outcomes the initiative is aiming for. It will consider device application, location, and preferences of the target user and present agile, relevant content that also supports a clear brand identity and strong brand experience.

Ultimately it will create a memorable user experience that converts your digital goals into your desired outcomes. It will also need to showcase keeping students and campus communities supported and connected.

This award celebrates excellence in Digital Initiatives delivered by a SEN member organisation in 2023/24. Initiatives can include but are not limited to: campus tour videos, digital signage, educational support programs, new apps, new or upgraded websites, podcasts, social media campaigns, webinars, etc.