Most partnership models fail for one simple reason: the numbers do not match the value.

Our special international guest, Dr Michael Tatonetti, has made it his mission to fix that. Pushing beyond familiar partnership models and expanding how associations think about value, partnerships, and long-term sustainability.

Working at the intersection of pricing, value, and association sustainability, Michael helps associations rethink how value is defined, structured, and priced across membership, education, sponsorship, events, and marketing, so partnerships move beyond transactions into genuine alignment.

If your partnership model still relies on tiers, logos, and inclusions, the issue often is not your partners. It is that the value has not been clearly articulated or designed in a way that truly supports your mission. In this webinar, Michael brings a pricing led lens to partnership design, exploring how to build partnerships from the ground up through clarity of purpose, shared goals, co-created value, and year-round integration.

You’ll walk away able to:

• Build partnerships rooted in shared purpose, not packages
• Align partner goals with your mission in a way that feels authentic
• Co-create initiatives that deliver real value for your sector
• Replace logo placement with genuine integration and year-round design
• Create partnership models that elevate both organisations
• Attract partners who want to collaborate, not just buy visibility

If you want partnerships that last, you have to design relationships – not packages.

📅 Date: Wednesday 11 March 2026

🕓 Time: 11.00am – 11.45am AEST | 12.00pm – 12.45pm AEDT | 2.00pm – 2.45pm NZDT

📍 Zoom