Institute of Community Directors have gathered a panel of very rare marketers from some very special organisations.

Each of their brands has risen above the riff raff to attract millions in donations and purchases, drive political change, pause multi-billion industries and set the national agenda. They rattle cages, make change happen and put the occasional person in jail!

How have they done this?

Who is onboard:

• Dianne McDonald, founder, Di-Namic Communications
• Melanie Reymond, chair, Youth Projects
• Kathleen Maltzahn, CEO, Sexual Assault Services Victoria.

They come from different sectors but they all have strong values which they communicate to attract passionate followers.

The discussion will be chaired by Brett de Hoedt, a nonprofit marketer and holder of many opinions. He’s specifically recruited our speakers for a free-flowing conversation looking at:

• How they see their brands and position in the marketplace;
• Keep a brand alive, fresh and relevant over the years;
• Communicating and staying true to those values;
• Keeping a profile high among all the competition;
• How they understand their audience;
• How they secure audience support;
• The value in ‘causing trouble’;
• The value of creating a unique brand.

Marketing and branding insights from nonprofit marketers who get it. BYP your marketing, communications and media team. This is a valuable session for senior leadership and board members too.

Join with your thoughts, questions and nominations of value-driven organisations.

Note: unforeseen circumstances may necessitate a change of speakers.