Make Your Events Unforgettable (For All the Right Reasons)

Most events are perfectly organised… and completely forgettable. Not because the team lacked skill, but because the experience wasn’t designed to make anyone feel anything.

Today’s attendees don’t want another agenda. They want a moment. They want meaning. They want something that cuts through the noise of every other “good but forgettable” event they’ve attended this year.

This session challenges the way associations plan events by default. You’ll explore why most programs fail to hold attention, why emotion is your most underused design tool, and why people only remember the moments you intentionally craft — not the dozens of hours spent polishing logistics.

Using storytelling, behavioural insight, experience design and the neuroscience of memory, we’ll unpack how to design events that don’t just run well, but hit, resonate, and stay with people long after they’ve left the room.

📅 Wednesday 22 April 2026

🕘 11.00am – 11.45am AEST / 1.00pm – 1.45pm NZST

📍 Zoom 

You’ll walk away able to:

• Stop designing events people forget and start designing moments they feel
• Use emotion and story as strategic tools, not afterthoughts
• Capture attention in a world where distraction wins by default
• Build experiences that people talk about — not just attend
• Turn any event into something memorable, meaningful, and impossible to copy

If you want your events to matter, you have to design for memory — not for comfort.