SESSION OVERVIEW
We know what students want; what drives them, what sparks their interest, and what turns them off, but how do we use that information to drive engagement?
Using our student personas, this second half of the two-part series will help you identify the gaps between what you’re offering and what students are actually looking for. You’ll explore how to map student motivations to engagement and action, shape messaging and campaigns that resonate, and design experiences that feel relevant, timely, and worth showing up for.
Walk away with a sharper sense of how to turn your knowledge into impact and a toolkit for creating programs and campaigns that actually land.
PRESENTER
Alexander Scudder is the Communications & Membership Manager at Arc UNSW—one of Australia’s largest student organisations, engaging over 80,000 students annually through events, services, and community-building initiatives. A familiar face to some as the Marketing & Communications Convenor for the Student Experience Network, he’s super excited to return to SENCON to share insights, swap ideas, and help strengthen our sector through innovation in student marketing.
With a sharp eye for digital analytics and hands-on experience across the full marketing mix, Alex thrives in both strategy and execution. From social listening to physical activations, he brings a collaborative spirit and is always ready to sit down, swap stories, and learn something new.