The Session will showcase the Finalists of the Best Commerical Initiative in the 2025 Student Experience Network Awards.
ActivateUTS – Vending Café at UTS
In 2024, UTS approached ActivateUTS to revitalise a vacant café space on campus. Instead of reopening a traditional café, ActivateUTS launched the Vending Café – a fully automated, future-focused hub blending convenience with innovation. Offering barista-style coffee with 200+ options, a robotic smoothie station (one of only two in Australia, both at UTS!), frozen treats like Magnums and Cornettos, snacks, drinks, and novelty items, the café has quickly become a go-to spot for students to recharge, catch up, or study. With seating, power outlets, and natural light, it caters to modern student life beyond regular hours. Every purchase also supports ActivateUTS programs, events, and services, combining affordability with purpose.
Arc – UNSW Student Life – GradShop Refurbishment & Rebrand
Responding to UNSW’s growing student population (72,000 in 2023 to 83,000 in 2024), Arc’s GradShop underwent a full refurbishment and rebrand to align with student trends and operational needs. The project addressed limited storage, outdated design, and rising peak-time demand while repositioning GradShop as a vibrant, student-focused retail space. Updates included a modern, flexible layout, increased stock and traffic capacity, and a bold visual identity inspired by lifestyle brands. Commercial opportunities expanded through new product ranges, graduation cross-promotions, and faculty collaborations, all guided by student feedback. The six-month transformation began in July 2024, with a soft launch on 19 August, O-Week activation on 2 September, and a hard launch on 9 September featuring a New Balance collaboration. Coordinated marketing has revitalised this core retail asset and positioned it for scalable growth.
The University of Newcastle, Australia – Revitalisation of Bar on The Hill
The Bar on The Hill rebrand responded to the evolving needs of 1,700 nearby student residents at the University of Newcastle. As other campus areas were revitalised, this space had seen a decline in communal activity. The rebrand aimed to restore belonging and create a welcoming, cohesive hub. SFUN feedback highlighted dissatisfaction with campus food range and affordability, leading to a more diverse, affordable menu and extended hours. The venue now hosts student events, parties, movie nights, sports, live music, club meetings, and social activities, transforming it into a multipurpose hub. Enhancements to acoustics, lighting, and facilities maintained ties with Newcastle’s live music community while supporting commercial growth and cultural relevance. Overall, the rebrand created a vibrant, sustainable space that strengthens student connection, community engagement, and the campus economy.