The Session will showcase the Finalists of the Best Marketing Initiative in the 2025 Student Experience Network Awards.
Arc@UNSW – Required Reading OWK Edition
The Required Reading O-Week Edition is Arc’s central orientation resource, created to activate first-years and re-engage returning students by consolidating multiple flyers and booklets into a single, high-value publication. Required Reading streamlined all Arc communications into one guide, building on Arc’s existing zine for familiarity while minimising costs, waste, and confusion. A standout feature was O-Week Bingo, a gamified challenge encouraging students to attend events and visit stalls, transforming the resource from passive collateral into an active conversion funnel. Unlike traditional orientation tools, it also catered to returning students with curated sections, broadening relevance and impact.
La Trobe University – Safe and Respected at La Trobe
The Strategy, Prevention and Education team launched the “Safe and Respected at La Trobe” social marketing campaign to address high rates of sexual harm and low rates of support-seeking and reporting among university students. Developed as part of the University’s Sexual Harm Prevention and Response Action Plan, the campaign responded to the National Student Safety Survey findings.
The multimedia campaign aims to prevent sexual harm by raising awareness and educating students about different harmful behaviours, reporting avenues and support services. Codesigned with students and informed by evidence based primary prevention frameworks and feedback from stakeholders and experts, the
campaign launched in 2024 and has run in phases over three semesters.
Monash Student Association – MSA Safe and Sexy Week
MSA’s Safe and Sexy Week 2024 underwent a bold rebrand inspired by the “Feminine Rage” event. Led by Women’s OBs and student creatives, the campaign adopted provocative, sex-positive, and intersectional themes. A photoshoot with real students built authenticity, while visuals were rolled out across social media, digital screens, and merchandise. Teasers, reels, and countdowns drove intrigue, transforming Safe and Sexy into a student-led, values-driven movement that boosted engagement and conversations on consent, pleasure, and empowerment.
QUT Guild – Student Election Engagement Campaign
QUT Guild reimagined its 2024 elections campaign to tackle low awareness and competitiveness. Phased marketing built visibility, reframed leadership as a professional opportunity, and demystified processes with workshops, storytelling, and campus activations. The goal: boost candidate diversity, contest every role, and hit 1,200 votes. Candidate engagement and participation surged in 2024: nominations nearly doubled to 91, all 34 positions were filled with 33 contested roles across 4 parties, and voter turnout more than doubled to 1,639—well above the 1,200 target.
UCX – UCX Membership Reimagined
UCX relaunched its membership program in 2025 as a free, inclusive model aligned with cost-of-living pressures. Offering free meals, discounts, and digital membership cards, the initiative created tangible value for students while building a high-value, data-driven platform for sponsors. By prioritising accessibility, UCX grew reach, engagement, and revenue opportunities, turning membership into the cornerstone of its student experience strategy.