SESSION OVERVIEW
Whether you’re a solo Social Coordinator or part of a team chasing trends, student-centric marketing constantly circles back to one big question: Who are we actually talking to?
This workshop, the first in a two-part series, will help you dig into the nitty-gritty of defining real student personas. We’ll help you figure out where to draw the line between distinct, identifiable student personas from broad groups, and how you can tailor messaging and programming that resonates.
You’ll leave with a clear persona map, ready to power better messaging, sharper targeting, or even AI tools (if you’re into that).
PRESENTER
Alexander Scudder is the Communications & Membership Manager at Arc UNSW—one of Australia’s largest student organisations, engaging over 80,000 students annually through events, services, and community-building initiatives. A familiar face to some as the Marketing & Communications Convenor for the Student Experience Network, he’s super excited to return to SENCON to share insights, swap ideas, and help strengthen our sector through innovation in student marketing.
With a sharp eye for digital analytics and hands-on experience across the full marketing mix, Alex thrives in both strategy and execution. From social listening to physical activations, he brings a collaborative spirit and is always ready to sit down, swap stories, and learn something new.