SESSION OVERVIEW
In a world where content is king, cancel culture is rife, and going viral is a marketing manager’s dream, brands are abandoning the traditional marketing rule book in order to win the hearts and wallets of their future consumers. As a fellow Gen Z, intergenerational consultant, and confessed Tiktok addict, Scott will share his insights on how brands can appeal to Generation Z and Generation Alpha consumers in today’s increasingly digital world. With behavioural insights, a deep dive into brands doing it well, and tangible strategies you can take back to your team, this presentation has been designed to help you better understand your future consumer.
PRESENTER
Scott Millar is a high-impact generational strategist, dynamic keynote speaker and trusted voice on the future of work. Through his work with over 20,000 young people each year, Scott offers unparalleled insight into the trends transforming workplaces, industries and communities.
Driven by a mission to bridge generational divides and future-proof organisations, Scott empowers leaders to connect with the next generation of consumers and employees in meaningful, strategic ways. As one of Australia’s Top 30 Business Leaders Under 30, APAC’s Inspiring Youth Leader and a two-time TEDx speaker, he brings deep expertise and fresh perspective to every stage he steps onto.
Scott works with leaders across corporate, government and industry to stay ahead of generational shifts, emerging technologies and evolving workforce trends. Whether it’s designing strategies for intergenerational teams, understanding the next generation of consumers or navigating our increasingly digital future of work, he helps organisations build relevance and resilience in a rapidly changing world.
Known for his high-energy delivery and insight-driven storytelling, Scott leaves audiences feeling inspired, empowered and hopeful about what’s ahead. His work challenges teams to reimagine leadership, communication and culture in ways that attract top talent, deepen customer loyalty and future-proof their organisations, all while delivering practical strategies and tangible takeaways they can apply immediately.