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Write It Right: Strategic Planning

Home » SENCON 2025 – INSPIRE » Program » Write It Right: Strategic Planning
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SESSION OVERVIEW 

In this session Mitch will take you through the principles of strategic planning. You’ll use tools like SWOT and SOAR to articulate your strengths and exploit your opportunities. You’ll consider how to consult stakeholders, get everyone aligned and create strategic checkpoints along the way. This session is perfect for anyone embarking on a new project, or anyone who manages a portfolio of projects looking for a refresher on their strategic planning cycle.  

PRESENTER

Mitch McBurnie has been learning, working and playing on the lands of the Bedegal people with Arc@UNSW for 15 years. In their role as General Manager (Marketing, Strategy & Experience) at Arc, Mitch oversees the development and implementation of the Arc Strategy Plan (2026-28); design of Inclusion, Diversity, Equity & Accessibility Roadmap; and heads up the creation and operations of Arc@UNSW College. Mitch has also served on the Student Experience Network Board for 7 years and is the Chair of the Nominations & Governance Committee. Recently Mitch completed their MBA with Australian Graduate School of Management and graduated Australian Institute of Company Directors Course. Their favourite Suncorp Super Netball team is obviously the NSW Swifts, and they can always be found near the food at conference breaks.  

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