Student Journey Mapping
What is Student Journey Mapping?
• How do we build an understanding of what our students really need?
• What is most important for our students when interacting with our products and services?
• How do we best drive student-centred change in our organisation?
Student Journey Maps are like roadmaps that detail what students experience when interacting with your organisation’s products and services. They are a critical component for identifying pain points and moments that matter for your students, and then using that insight to deliver better outcomes for your students, your employees, and your organisation.
Who should attend Student Journey Mapping Training?
Student journey mapping training gives organisations the opportunity to enhance student experiences and increase customer satisfaction.
This type of training is ideal for any organisation looking to better understand how customers interact with their products, services, and experiences.
Ideal attendees are representatives from marketing, customer service, product design, product or project managers, senior leadership, sales, and analytics teams – those who work directly with students or shape the overall experience they have with the organisation.
All participants should come with an open mind and be ready to get hands-on to learn new techniques and processes so they can help levelup their team’s success.
If your team can make sense of every step of the journey that students
take when interacting with your organisation, then there’s no limit to what you can achieve.
Format and Cost
Delivered across 4 modules, the Introduction to Student Journey Mapping course covers:
1. Setting up your journey mapping project for success
2. Gathering data, and completing research
3. Creating the journey map
4. Using the journey map to drive change
Delivered online via Teams and MURAL.
The training will be offered as 2 x 4 hour modules on Friday 6th and 13th of September 2024
The cost of the course is $600 + GST per participant. Discounts can be offered for multiple registrations from the same organisation.
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