Connecting with your Deep Purpose, to Inspire and Motivate

SESSION OVERVIEW

As Simon Sinek famously once said “People don’t buy what you do, they buy why you do it”.

Today we operate in a world where it is harder than ever to secure funds, and to convert commercial opportunities into significant revenue. To create cut-through in this environment of increased competition and decreased funding, it is critical that we understand our why – our deep purpose.

With this understanding, we can develop a meaningful strategy. We can help our people understand their role, and how it connects to our deep purpose. And we can connect our stakeholders – our partners, staff, customers, students, and communities – to our deep purpose, to inspire and motivate them to truly act in ways that will support us to achieve what we’re setting out to do.

Session Outcomes

– Understand the importance of deep purpose

– Learn a simple process for refining your deep purpose

– Test new ways to structure your communication so that you’re leveraging your deep purpose

PRESENTER

At Simple Nimble, they know that when people thrive, businesses thrive. Evidence shows that business performance increases and profitability grows by up to 21%, when teams are highly engaged and supported to do what they need to do.

They work with organisations to transform their strategic performance, from developing and assessing the effectiveness of purposeful strategy, through to equipping organisations with the tools, systems and capabilities to elevate their performance. And they do it all, with people at the centre.

Kiri Fitzpatrick is Managing Director at Simple Nimble. Kiri has a love of business development and commercialisation following 15+ years working to drive revenue and growth in finance, NFP and higher ed sectors. Her business nous, combined with her humanistic curiosity brings a unique energy to her interactions where she supports others to create, evolve and grow.